Ijenereyitha Yegama Leshishini-Umvelisi Wegama Lebhrendi

Yintoni ishishini?

Ngokubanzi, yonke inkampani, ivenkile, ishishini, kunye nevenkile yokutya lishishini. Kodwa lithini kanye kanye igama elithi “ishishini” yaye liphumeza yiphi injongo? Siqulunqe lonke ulwazi malunga neshishini ukuze siphendule imibuzo yakho efana nale.

Eyona njongo yeshishini kukwandisa inzuzo kubanini balo okanye abo bachaphazelekayo kunye nokwandisa inzuzo kubanini beshishini, ngelixa ligcina uxanduva loshishino lwentlalo. Ke, kwimeko yeshishini elithengiswe esidlangalaleni, abanini zabelo ngabanini balo. Kwelinye icala, eyona njongo iphambili yeshishini kukukhonza iimfuno zeqela elibanzi labachaphazelekayo, kuquka abasebenzi, abathengi, kunye noluntu ngokubanzi.

Kukwacingelwa ukuba amashishini kufuneka athobele eminye imimiselo yomthetho nentlalontle. Abaninzi abakhi-mkhanya baphikisa ngelithi iingcamango ezinjengokongezelelwa kwezoqoqosho ziluncedo ekulungelelaniseni usukelo lokwenza ingeniso nolunye usukelo.

Bacinga ukuba imbuyekezo yemali ezinzileyo ayinakwenzeka ngaphandle kokuqwalasela iminqweno kunye nomdla wabanye abachaphazelekayo njengabathengi, abasebenzi, uluntu kunye nokusingqongileyo. Le ndlela yokucinga eneneni yeyona nkcazo ifanelekileyo yeshishini labo kunye nokuba lithetha ukuthini.

Lenza ntoni ishishini?

Ixabiso elongeziweyo kwezoqoqosho libonisa ukuba umceli mngeni osisiseko kwishishini kukulinganisa umdla wamaqela amatsha achatshazelwa lishishini, ngamanye amaxesha aphikisanayo. Iingcaciso ezizezinye zichaza ukuba eyona njongo yeshishini kukukhonza iimfuno zeqela elibanzi labachaphazelekayo, kuquka abasebenzi, abathengi, kunye noluntu ngokubanzi. Abaninzi abakhi-mkhanya baphikisa ngelithi iingcamango ezinjengokongezelelwa kwezoqoqosho ziluncedo ekulungelelaniseni usukelo lokwenza ingeniso nolunye usukelo. Inkqubela phambili yentlalo ngumxholo ovelayo kumashishini. Kubalulekile ukuba amashishini agcine amanqanaba aphezulu oxanduva lwentlalo.

Zeziphi iindidi zamashishini?

• Inkampani edityanisiweyo yesitokhwe: Liqela labantu abadalwe ngumthetho okanye ngumthetho, elizimeleyo kubukho bamalungu ayo kwaye linamagunya ahlukeneyo kunye noxanduva oluvela kumalungu ayo.
• Umntu ochaphazelekayo: Umntu okanye umbutho onomdla osemthethweni kwimeko ethile, isenzo okanye inyathelo.
• UXanduva lweNtlalo yoShishino: Kuthetha ukuziva uxanduva lwendalo nentlalontle kuluntu kunye nokusingqongileyo apho ishishini lisebenza khona.

Ulenza njani igama leshishini?

Ukuze wenze igama leshishini, into yokuqala ekufuneka uyenzile kukuchaza ngokupheleleyo ishishini lakho kunye neshishini lakho. Ukuze wenze isazisi seshishini lakho, kubalulekile ukumisela umbono kunye nenjongo yeshishini, ukuqonda abaphulaphuli ojolise kubo, misela iiprofayili zabathengi bakho, kwaye uqwalasele imarike okuyo. Kule nkqubo, ngaphambi kokukhetha igama lebrand, unokuzibuza le mibuzo ilandelayo:

• Ngowuphi umyalezo ofuna ukuwunika abathengi?
• Zeziphi izinto ezibalulekileyo kuwe malunga negama? Ngaba iyabamba, imvelaphi, yendabuko okanye eyahlukileyo?
• Ufuna ukuba abathengi bazive njani xa bebona okanye besiva igama lakho?
• Ngoobani amagama abo ukhuphisana nabo? Yintoni oyithandayo nongayithandiyo ngamagama abo?
• Ngaba ubude begama bubalulekile kuwe? Kunokuba nzima ukukhumbula amagama amade kakhulu, ngoko kubalulekile ukunikela ingqalelo kulo mbandela.

2. Chonga ezinye iindlela

Kubalulekile ukuba uze nezinye iindlela ezingaphezulu kwesinye phambi kokuba ukhethe igama leshishini. Isizathu soku kukuba amanye amagama anokusetyenziswa zezinye iinkampani. Ukongeza, amagama esizinda okanye iiakhawunti zemidiya yoluntu nazo zinokuthathwa.

Kwelinye icala, kukwabalulekile ukuba wabelane ngamagama owafumanayo nabantu abakungqongileyo kwaye ufumane nezimvo zabo. Ungaphinda wenze isigqibo ngegama lakho ngokusekelwe kwingxelo oyifumeneyo. Ngenxa yesi sizathu, kuluncedo ukuchonga ezinye iindlela.

3. Chonga iindlela ezimfutshane ezizezinye.

Xa igama leshishini lilide kakhulu, kubanzima kubathengi ukulikhumbula. Amagama oqobo kunye namagama amangalisayo anokuba ngumqobo kule nkqubo; kodwa amashishini ngokubanzi akhetha amagama anegama elinye okanye amabini. Ngale ndlela, abathengi banokukhumbula ishishini lakho ngokulula ngakumbi. Ukukhumbula igama lakho ngokwemvelo kwenza kube lula kubo ukuba bakufumane kwaye bathethe ngawe ngokulula ngakumbi.

4. Qinisekisa ukuba ayilibaleki.

Xa ukhetha igama leshishini, kubalulekile ukukhetha igama elibambekayo. Nje ukuba abasebenzisi beve igama leshishini lakho, kufuneka likwazi ukuhlala ezingqondweni zabo. Xa ungekho ezingqondweni zabo, abayi kuyazi indlela yokukukhangela kwi-intanethi. Oku kuya kubangela ukuba uphoswe ngabaphulaphuli abanokubakho.

5. Kufuneka kube lula ukubhala.

Ukongeza kokubamba nokuba mfutshane, kukwabalulekile nokuba igama olifumanayo kulula ukulibhala. Kufuneka ibe ligama eliya kubonelela lula kubasebenzisi ngexesha lokubhalwa kwegama eliqhelekileyo kunye nesizinda. Xa ukhetha amagama ekunzima ukuwapela, abasebenzisi banokujikela kumaphepha ohlukeneyo okanye amashishini ngelixa bezama ukukhangela igama lakho. Ngokwendalo le yenye yezinto eziya kubangela ukuba uphose ukurisayikilishwa.

6. Kufuneka kwakhona ikhangeleke kakuhle ngokubonakalayo.

Kubalulekile ukuba igama leshishini lakho nalo libukeke lilungile emehlweni. Ngokukodwa xa kuziwa kuyilo lwelogo, amagama owakhethayo abalulekile ukulungiselela ilogo ebambekayo nebalaseleyo. Ukubonakalisa ubuni beshishini lakho kwinkqubo yoyilo lwelogo kunye nokubonakala ubhenela igama kubathengi kuya kukunceda kwinkqubo yophawu.

7. Mayibe yeyoqobo.

Kwakhona kubalulekile ukuba ujike kumagama okuqala xa ukhetha igama leshishini. Amagama afana neenkampani ezahlukeneyo okanye aphefumlelwe ziinkampani ezahlukeneyo aya kukunika ubunzima kwinkqubo yokuphawula. Kukwaluncedo ukwenza ukhetho lwamagama oqobo, njengoko igama lakho liza kuxutywa nengqikelelo eyahlukileyo okanye inkampani kwaye iya kukuthintela ekuzibekeni phambili.

8. Jonga i-domain kunye ne-akhawunti yemidiya yoluntu

Xa ukhetha phakathi kwezinye iindlela ozifumanayo, kubalulekile ukujonga ukusetyenziswa kwala magama kwi-intanethi. Kubalulekile ukuba igama lesizinda kunye neeakhawunti zemidiya yoluntu azithathwa. Ukuba negama elifanayo kuwo onke amaqonga kwenza umsebenzi wakho ube lula kwinkqubo yokuphawula. Nabani na okutsalela umnxeba kufuneka akwazi ukufikelela kuwe naphi na ngegama elinye. Yiyo loo nto kubalulekile ukwenza olu phando.

Ukongeza, kuluncedo ukukhangela kuGoogle igama olikhethileyo kwaye ujonge uphendlo oluhambelana neli gama okanye igama. Kuba igama olikhethayo lisenokunxulunyaniswa nemveliso okanye inkonzo eyahluke ngokupheleleyo ngaphandle kokuba wena uyazi, okanye isenokuba kukusetyenziswa kakubi kweli gama. Oku kuya kwenzakalisa ishishini lakho ngokwendalo. Ngesi sizathu, kuluncedo ukunikela ingqalelo kwezi xa ukhetha igama leshishini.

Kufuneka libe yintoni igama leshishini?

Igama leshishini sesinye sezihloko ezixhokonxa iingcinga kwabo baya kuseka ishishini elitsha. Ukufumana igama leshishini kufuna ukuqwalasela izinto ezininzi, ezifana nokuba semthethweni kwegama elifunyenweyo. Igama uya kulifumana ngokufumana imigaqo ethile endaweni yokufumana naliphi na igama likwanegalelo ekuqatshelweni kweshishini. Siqulunqe amaqhinga okukufunela igama leshishini elichanekileyo.

Inkqubo yokufumana igama leshishini yenye yezona nkqubo zinzima koosomashishini abaninzi. Nangona ukukhetha igama leshishini kunokubonakala kulula, kufuneka kucingwe kwaye kucokiseke. Kuba wonke umsebenzi owenziweyo ngaphakathi komzimba weshishini ubhekiswa kuwo ngegama oya kulibeka.

Kusenokuba nzima ukubeka igama lokuqala olifumanayo xa useka ishishini ngaphandle kokwenza naluphi na uphando lwangaphambili. Ngesi sizathu, kufuneka ubuze igama olifumana lifanelekile kwishishini lakho ngezixhobo ezithile. Ukuba eli gama alisetyenziswa lelinye ishishini, ngoku liyafumaneka ukuba ulisebenzise.

Igama oya kulibeka kwishishini kufuneka libe ligama eliya kuziqhelanisa nomsebenzi owenzayo njengoko liya kuba ligama lakho lenkampani. Unokuba nobuchule kunye negama kwaye ulinde de ufumane igama elibonisa kakuhle ishishini lakho.

Igama leshishini elingafikeleliyo kulindelo lwakho linokubangela ukuba uzive ufuna ukwenza utshintsho kwixesha elizayo. Oku kufuna ukuphinda kusetyenzwe ulwazi lwakho lophawu. Ke ngoko, kubaluleke kakhulu ukuwenza ngobunono umsebenzi wegama lakho xa useka ishishini.

Yintoni esifanele sicinge ngayo xa sikhetha igama leshishini?

Igama olikhethayo xa useka ishishini kufuneka licingwe kakuhle kwaye lifezekise injongo yeshishini. Izinto ekufuneka uziqwalasele xa ukhetha igama leshishini zezi zilandelayo:

• Yigcine imfutshane kwaye kulula ukuyifunda.

Unokukhetha amagama amafutshane kwaye kulula ukuwabiza ngokusemandleni. Ngaloo ndlela, umthengi unokukhumbula ngokulula eli gama. Kwakhona, uyilo lwelogo yakho kunye nenkqubo yokubeka uphawu iya kuba lula ukuba ugcina igama lifutshane.

• yiba yintsusa.

Qaphela ukuba igama leshishini lakho ligama elikhethekileyo ekungekho mntu unalo. Qokelela amanye amagama owadalile kwaye uqhube uphando lwemarike kwaye ujonge ukuba amagama owafumeneyo asetyenzisiwe na. Ngaloo ndlela, unokuqiniseka ngemvelaphi yegama, kwaye awudingi ukujongana notshintsho olunokwenzeka.

Kuba akukho mthethweni ukusebenzisa igama elisetyenziswe ngomnye umntu, kunokubangela ukuba ufake inkqubo eza kukukhathaza. Ke qiniseka ukuba ujonge ukuba igama liyasebenziseka. Ukuze ishishini lakho ligqame phakathi kwabo bakhuphisana nalo kwaye libe lodwa, igama olisebenzisayo kufuneka lenze umahluko.

• Khumbula ukuba ungasebenzisa igama leshishini kumaqonga e-intanethi.

Njengoko ukusetyenziswa kwamaqonga edijithali kusanda, unokwenza igama lenkampani yakho lifumaneke kwi-intanethi. Xa ukhetha igama leshishini, kufuneka ubeke ingqalelo kwiinkcukacha ezinjengeeakhawunti zemidiya yoluntu kunye negama lesizinda. Ukuba igama lesizinda okanye i-akhawunti yemidiya yoluntu yegama olikhethileyo lithathiwe ngaphambili, unokufuna ukwenza uhlaziyo lwegama kwangaphambili. Ekubeni umehluko phakathi kwegama lakho leshishini kunye negama lakho lesizinda liya kuchaphazela kakubi ukuqonda kwakho, kubalulekile ukunyamekela oku kuhambelana.

• Jonga indawo okuyo.

Emva kokudala iindlela ezahlukeneyo zamagama oshishino, ungadibana nabantu obathembileyo ngezimvo zabo malunga nala magama. Ke, uya kufumana ingxelo evela kwizalamane zakho malunga nokuba igama alilibaleki okanye lisebenza kwintsimi yenkampani. Ungawasusa amagama ngokuhambelana neengcinga ozifumanayo kwaye ube neendlela ezinokusetyenziswa ezinamandla.

• Khetha eyona ifanelekileyo phakathi kwezinye iindlela.

Ngoku ungadala igama leshishini lakho ngokukhetha enye yeendlela ezinamandla onazo. Unokwenza ukhetho lwakho ngokugxila kweyona nto iphambili, ekhumbulekayo kunye neqonga ledijithali.

Kukho iindlela ezininzi eziya kunceda ekukhetheni igama lakho. Unokwenza igama leshishini lakho ngokusebenzisa ezi ndlela zilandelayo:

• Unokusebenza kunye namashishini aqeqeshiweyo enza lo msebenzi kwindawo yokufumana igama. Ukuba usebenza nezi ngcali, unokucela inkxaso ekuqulunqweni kwesazisi seshishini ngaphandle kokufumana igama. Ukongeza, kunokwenzeka ukubonelela ngenkxaso eyimfuneko ekwenziweni kwelogo kunye naba bachwephesha.
• Unokukhetha ngokugxila kwimvakalelo ofuna ukuba igama leshishini likhuphe kumthengi. Ngale ndlela, igama olikhethayo liya kulamla kumsebenzisi ukuba afumane umbono malunga neshishini.
• Gxininisa kubuchule bokudala xa ukhetha igama leshishini. Amagama okudala ahlala enomdla kwaye ekhumbuleka.
• Qinisekisa ukuvavanya igama ofuna ukulisebenzisa kwangaphambili. Amagama asemthethweni, asekuqaleni adlala indima ebalulekileyo kubukho beshishini.

Yintoni igama lokuvelisa igama leshishini?

Umenzi wegama leshishini; Sisixhobo se-Brand generator esinikezelwa yiSoftmedal simahla. Ukusebenzisa esi sixhobo, unokudala ngokulula igama lenkampani yakho, uphawu kunye neshishini. Ukuba unengxaki yokwenza igama lebhrendi, ijenereyitha yegama leShishini inokukunceda.

Indlela yokusebenzisa igama lokuvelisa igama leshishini?

Ukusebenzisa isixhobo se-generator igama leshishini kulula kakhulu kwaye kuyakhawuleza. Into ekufuneka uyenzile kukufaka inani legama leShishini ofuna ukulenza kwaye ucofe iqhosha lokudala. Emva kokwenza la manyathelo, uya kubona amagama amaninzi ahlukeneyo oshishino.

Indlela yokubhalisa igama leshishini?

Unokwenza inkqubo yokubhalisa igama leshishini lakho ngeendlela ezimbini.

• Ngesicelo sakho kwi-Patent kunye ne-Ofisi yophawu lwentengiso,
• Ungafaka isicelo kwii-ofisi ezigunyazisiweyo zelungelo elilodwa lomenzi wechiza.

Isicelo sokubhaliswa kwamagama senziwa kwi-Patent kunye ne-Ofisi yophawu lwentengiso. Unokwenza isicelo sakho sobhaliso nokuba ngokoqobo okanye ngokwedijithali. Umntu owenza isicelo sokubhaliswa kwegama unokuba ngumntu wendalo okanye osemthethweni. Kwinkqubo yokubhalisa, kufuneka ucacise ukuba yeyiphi indawo igama eliza kusetyenziswa. Ngaloo ndlela, iinkampani ezinamagama afanayo kwiiklasi ezahlukeneyo zingabhaliswa ngokwahlukileyo.

Ukuba uye wagqiba ekubeni wenze isicelo sobhaliso ngenxa yophando olunzulu ngegama, kufuneka ulungiselele ifayile yesicelo. Iimfuno zale fayile yesicelo zezi zilandelayo:

• Ulwazi lomfaki-sicelo,
• Igama eliza kubhaliswa,
• Igama elinalo iklasi,
• umrhumo wesicelo,
• Ukuba ikhona, uphawu lwenkampani kufuneka lufakwe kwifayile.

Emva kwesicelo, iimviwo eziyimfuneko kunye novavanyo lwenziwa yiPatent kunye neMark Institute. Ekupheleni kwale nkqubo, enokuthi ithathe iinyanga ezi-2-3 ngokuqhelekileyo, isigqibo sokugqibela senziwe. Ukuba umphumo ulungile, isigqibo sokupapashwa senziwe yi-Patent kunye ne-Ofisi ye-Trademark kwaye igama leshishini lipapashwe kwi-bulletin yeshishini elisemthethweni kwiinyanga ezi-2.

Ulitshintsha njani igama leshishini?

Ngokwesicatshulwa solwazi seOfisi yePatent kunye neTrademark, abafaki-zicelo kufuneka balandele iinkqubo ezithile. Amaxwebhu afunekayo kwisihloko kunye nohlobo lwezicelo zotshintsho zezi zilandelayo:

• isicelo,
• Ubungqina bentlawulo yomrhumo ofunekayo,
• Ulwazi lweGazethi yeRegistry yoRhwebo okanye uxwebhu olubonisa isihloko okanye uhlobo lotshintsho,
• Ukuba uxwebhu lolungiso lungolwimi lwasemzini, luguqulelwe lwavunywa ngumguquleli ofungelweyo,
• Amandla egqwetha ukuba esi sicelo senziwe ngummeli.

Ngokuqokelela onke la maxwebhu kunye nolwazi, isicelo sokutshintsha igama singenziwa.